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The Business Plan Company Blog

It’s time to get your head in the cloud

Dec 06 2018, - by Warren Harmer

Written by: Darren Sproats, The Lad   ..

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Aesop gives us a lesson in brand experience

Dec 05 2018, - by Warren Harmer

The daily news cycle loves to report doom and gloom for the retail sector. Case in point this week is Roger David, closing after 76 years, from a store count that used to be 135. This closely follows on the heels of troubles at other household names such as Oroton and Esprit; indeed, financial troubles at Myer are constantly in the headlines. From all reports, the movement of retail to online still has a long way to grow in Australia, which puts more pressure on established retail stores. Looking into the longer-term, changes to consumerism are encapsulated in Ikea’s head of sustainability suggesting the world has reached ‘peak stuff’.  ..

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All that glitters: rock star startups grab all the attention

Nov 01 2018, - by Warren Harmer

Startups have become one of the hottest things to be involved with in the business world with governments, businesses and investors all clamouring to be part of the next Uber, Canva or Stripe. I get it. There’s a lot of money to be made for the very few that make it into the stratosphere, not to mention the prestige and kudos for being the genius who came up with the idea, or investor who saw the opportunity. The scale of these businesses is so huge and the potential so big they are dazzling. Investors are throwing their chequebooks at them.  ..

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Website basics for startups

Nov 01 2018, - by Warren Harmer

Written by: David Bay, Unicorn Digital Services  ..

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Sell less to sell more

Oct 04 2018, - by Warren Harmer

When I first started consulting, the firm I was working with were master salespeople. Or so I thought at the time. They had a strict sales process that the whole team had to follow verbatim, and we were trained endlessly to repeat the script. That included workshops, rehearsals and even tests, that involved ‘selling’ to each other, following the process word-for-word and not stopping until the client said yes. One of the key elements of their approach was to withhold pretty much all advice from the client so they would only get it if they signed up. I shudder when I think of that approach now, and have reinvented my own sales process from the ground up. With much better results.  ..

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Forget about time management

Oct 04 2018, - by Warren Harmer

As a business owner, the most valuable thing you have is not money, but time. Your ability to leverage your time and generate value is the foundation for creating a successful business and a satisfying life. But ‘time management’ is one of those terms that is so overused it has become meaningless. It’s easy to use ‘time’ as an excuse for not completing a task as promised. “I didn’t have time” or “I’m too busy” really means, “it’s not priority”. ..

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Technology: the key to unleashing your growth

Sep 04 2018, - by Warren Harmer

Written by: Daniel He, The Business Plan Company  ..

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Before you ask for money, put your pants on!

Sep 04 2018, - by Warren Harmer

Imagine for a moment that you are an investor, with eager entrepreneurs pitching their big ideas to you. In a very short time you need to make an assessment of the proposal, opportunity and risks. Alternatively, put yourself in the shoes of a bank loan processor, assessing a multitude of applications for business finance; again you need to quickly make decisions on the risk of the submission and likelihood of repayment or default. If that was you, what would you be looking for? Key criteria would include a strong performance, a well presented proposal, strong business management skills, reliable business owners, a proven track record and a well-operated business. No surprises there. A vital tool in the communication of the business, is the business plan, so strong presentation obviously increases the chances of getting a “yes”.  ..

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The Top 3 Social Media Tips For Small Business

Aug 02 2018, - by Warren Harmer

Social Media can offer small business owners a fantastic opportunity to connect and interact with potential and current customers in a cost effective and time efficient way.  Our new marketing planner Tanya Duncan shares her 3 top tips for small businesses starting out with social media.
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Sorry business owners, hard work is not enough

Aug 02 2018, - by Warren Harmer

Gina Reinhart once famously said “There is no monopoly on becoming a millionaire... spend less time drinking, or smoking and socialising and more time working.” For the millions of small businesses who work endless hours, late nights and weekends over many years (i.e. about as hard as you can work), her quote doesn’t really ring true. In fact, for most business owners, when business gets harder, they just work harder and longer, a strategy I have used myself. My conclusion: hard work is not enough to grow a business beyond small.  ..

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